FPGA Makers Target Small and Medium Businesses (SMBs)
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Field-Programmable Gate Arrays (FPGAs) are often hailed as the "universal chips" within the semiconductor sector due to their unique attributes of flexibility and reconfigurabilityThese semiconductor devices play a crucial role across a spectrum of applications, from telecommunications infrastructure to industrial automation, automotive electronics, and consumer electronicsThe emergence of technologies such as artificial intelligence (AI), machine learning, and the burgeoning demand for data centers that are interconnected has further fueled the growth of the FPGA market, which is celebrated for its customization capabilities, adaptability, and high-performance computing abilities.
In a recent conversation with a reporter from China Business Journal, Zhengfan Xie, Senior Director of Application Engineering for Lattice (NASDAQ: LSCC) in the Asia-Pacific region, emphasized the pivotal role FPGAs are playing in the current technological wave
He noted that the FPGA market continues to experience remarkable growth, with an expanding range of applications and continuous technological innovationHe projected that the growth rate of FPGAs over the next four to six years would surpass the overall semiconductor market, despite facing multifaceted challenges.
There is a distinct preference for “small and beautiful” FPGAs based on market segmentation, which categorizes these devices into small, mid-range, and large power configurations, influenced by factors including size, power consumption, and performanceTypically, small FPGAs are priced between $1 and $10; mid-range FPGAs fall in the range of tens to hundreds of dollars; while large FPGAs can cost hundreds to thousands of dollars per unit.
Small and mid-sized FPGAs, compared to large high-end counterparts, are more cost-effective and provide solutions for multiple applications that value flexibility and cost-performance ratio over maximal resource demands
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For instance, in industrial automation control systems, mid-sized FPGAs can facilitate logic control, data acquisition, and basic signal processingIn automotive electronics, they play significant roles within body control systems and infotainment systems.
The competitive landscape within the small-sized FPGA market is markedly diverseMajor players like Xilinx and Altera dominate the high-end FPGA sector, but there are several players that excel in the small-sized FPGA niche, focusing on specific markets or leveraging cost advantagesFor example, Lattice has managed to capture a substantial market share in areas like consumer electronics and industrial automation with its low-power, compact FPGA products.
However, the rapid evolution of technology is steering innovations from cloud-centric architectures towards edge-computing solutions, reshaping how data is processed and utilized
This transformation imposes new demands on small-sized FPGAs.
According to Xie, end-users in the industry are voicing a myriad of requirementsFor instance, there is a need for faster interconnectivity, enhanced chip performance under equivalent power conditions, and an optimal balance between power consumption and performanceMoreover, there are growing expectations for enhanced security features, particularly with the advent of quantum computing, which presents fresh challenges in the post-quantum eraFPGAs must be capable of providing new, cutting-edge security performances to meet these demands.
Xie reiterated, “In many products, the loading speed of a chip is intrinsically linked to the overall system securityIf our chip is intended to serve as a trusted root, it must power up as swiftly as possible; a slow-loading chip could compromise the entire security chain.” He emphasized that security is a focal point in discussions
As data processing volumes increase, data security and privacy are confronting new challengesTherefore, in terms of security, there is a dual focus on algorithm enhancements and on providing updated application solutions for clients.
With the evolution in AI technology, there has been a noticeable shift in focus from training to inference, particularly as demand for edge computing grows near the user interfaceThis change presents a significant opportunity for FPGAsXie elaborated that AI encompasses two key phases—training and inference—and noted that the computational demands associated with AI training exceed FPGA capabilitiesThus, their focus has transitioned towards AI inference, especially at the edgeEdge inference typically emphasizes power efficiency while sometimes compromising on performanceFurthermore, data acquired through sensors often requires preprocessing before it can be directly fed into AI networks, a task where FPGAs frequently play a vital role.
For example, by integrating data preprocessing with AI inference on a single chip, one can create an efficient edge AI solution
In this scenario, optimizations can be made to neural network algorithms, such as adjusting data byte widths and reducing computational loads, all achievable through FPGA programming capabilitiesAdditionally, the reprogrammability afforded by FPGAs means that even after deployment, enhancements can be made during future development phasesIf any version shows potential for improvement, there is the option of a remote online upgrade, which can enhance either performance or functionality, offering clients valuable improvements in the process.
It’s important to note that while the FPGA market continues to demonstrate robust promise across various applications, it also faces numerous challengesXie pointed out that the prevalent challenge in the industry is an overwhelming need for innovation among customersIn China, intense competition characterizes many sectors, with customers demanding innovative functionalities in new products
“From Lattice’s perspective, the themes we select in our solution sets are a direct result of extensive dialogue with numerous clients, derived from their pain pointsHence, we are able to offer solutions that address these specific issues, enabling clients to integrate them into their new product development, thereby facilitating innovative functionalities,” explained Xie.
Moreover, the emergence of domestic FPGA manufacturers in China has intensified competition in the marketAlthough the dominant players remain Xilinx, Altera, and Lattice, domestic companies such as Ande Technology and Fudan Microelectronics are launching mature products that compel existing firms to re-evaluate their strategies.
Currently, there are numerous competitors within China’s FPGA arenaTo navigate this competitive landscape, long-term planning in product development will necessitate a greater emphasis on innovation